Sex in Advertising: Perspectives on the Erotic Appeal

[gera]

Год выпуска: 2002
Издательство: Lawrence Erlbaum
ISBN: 0805841180
Страниц: 307
Формат файла: PDF
Язык: Английский
Размер: ~ 23 MB
Залито: Rapidshare.com
Зеркала: Filefactory.com

Краткое описание:

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

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[gaura2]

интересна подача материала.

 

[pellot]

Cкачать:

http://rapidshare.com/files/76260241/Reichert.rar

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http://www.filefactory.com/file/71216d/

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links dead...((

 

[Lancelot]

перезалейте пожалуйста

 

[ssi777]

"Y'all, I don't get what's the big deal with using sex in ads. If a product is actually good, a little tasteful sex appeal shouldn't hurt its credibility. That being said, let's keep the discussion civilized and not cross any lines, got it?"

 

[vbifyz]

I gotta say, while some ads can be a bit too over the top, I don't think sex sells unless you're talking about the lingerie brands or something. More often than not, it just feels like they're trying too hard to grab our attention rather than genuinely showcasing their product. What's your take on the matter?

 

[teeneerop]

Honestly, I've always found that overtly sexual ads can be a major turn-off. As a tech-savvy dude, I prefer straightforward and functional marketing. That being said, I do think some tasteful, suggestive imagery can be used effectively in certain contexts.

 

[Papan 99]

Honestly, ads are all about grabbing attention and sex still sells. I'm not saying it's the only way, but it's a proven formula. Can't blame companies for wanting to use what works, even if it's not my cup of tea.