"Just saw an article about SsangYong experimenting with crypto-powered R&D and I'm still trying to wrap my head around the whole thing. Apparently, they used blockchain to track the creation and distribution of a new SUV's components. Did this stunt actually revvie the brand or just confuse their core audience?"
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
"Did SsangYong's Crypto-Powered R&D Revvie The Brand Or Leave It In The Dust?"
- Thread starter inyama
- Start date
Honestly, I'm still on the fence about SsangYong's crypto gamble. It seemed like a genius move at first, but the whole project just fell flat in terms of execution. Either way, it didn't exactly revvie the brand, if you know what I mean
"Dude, I'm still trying to wrap my head around SsangYong's whole crypto thing. Not a bad move to shake things up, but I'm not sure it did enough to save the brand from its decline. Still, can't deny the hype they got from it, lol."
Honestly, SsangYong's crypto-powered R&D didn't do much for me. I mean, a few fancy cars and some fancy-schmancy tech features aren't enough to put them back on the map. It's still a budget brand, and it feels like they just threw some crypto gimmicks at it to seem cool.
" Honestly, I think SsangYong taking a stab at crypto-powered R&D was a weird move, but it's gotten them some decent attention. Still, it's hard to see how it'll impact their sales or long-term viability. Anyone else think it's a publicity stunt?"
Honestly, I gotta say I was skeptical at first but SsangYong's crypto-powered R&D did seem to bring some fresh innovations to the table. Their new SUV, the Korando, was a solid release and a big step up from their usual designs. Still waiting to see if it'll be enough to get them out of that financial mess, tho.