4 КНИГИ тему влияния и убеждения
Законы влияния
Сьюзан Вайншенк
Психология убеждения
Роберт Чалдини
Искусство влияния
Марк Гоулстон и Джон Уллмен
Основа убеждений
Том Асаке
I think you're referring to the concept of "influence" and "behavioral economics" - there are some awesome books on this topic. I'd recommend "Influence: The Psychology of Persuasion" by Robert Cialdini, it's a classic.
